Everything we don’t have to do.

30 sep

alive-inside-film-poster-2014

In his great lecture Brian Eno defined art as ‘everything we don’t have to do’;

“Now what I mean by that is that, there are certain things you do have to do to stay alive. You have to eat, for example. But you don’t have to invent Baked Alaskas or sausage rolls or Heston Blumenthal. So you have this basic activity that we and all other animals do, which is called eating, but then unlike all other animals, we do a lot of embroidery and embellishment on top of it. We make eating into a complicated, stylised activity of some kind. You have to wear clothes. But you don’t have to come up with Dior dresses or Doc Marten boots or Chanel little black frock, whatever it’s called. You can tell I haven’t got one. So, once again we have an essential need – clothing ourselves – which we then do with intense sort of interest. We stylise and embellish and ornament and decorate.”

And some people have to listen to music to stay alive, really. This week I showed ‘Waste land’. IMDB: On the outskirts of Rio de Janeiro is Jardim Gramacho, the world’s largest landfill, where men and women sift through garbage for a living. Artist Vik Muniz produces portraits of the workers and learns about their lives.

After the documentary I asked the students if they had tips for the next movie. One student came with ‘Alive inside’;

ALIVE INSIDE is a joyous cinematic exploration of music’s capacity to reawaken our souls and uncover the deepest parts of our humanity. Filmmaker Michael Rossato-Bennett chronicles the astonishing experiences of individuals around the country who have been revitalized through the simple experience of listening to music. His camera reveals the uniquely human connection we find in music and how its healing power can triumph where prescription medication falls short.

This stirring documentary follows numerous visionaries in healthcare including social worker Dan Cohen, founder of the nonprofit organization Music & Memory, as he fights against a broken healthcare system to demonstrate music’s ability to combat memory loss and restore a deep sense of self to those suffering from it. Rossato-Bennett visits family members who have witnessed the miraculous effects of personalized music on their loved ones, and offers illuminating interviews with experts including renowned neurologist and best-selling author Oliver Sacks (Musicophilia: Tales of Music and the Brain), healthcare visionaries Dr. Bill Thomas, Dr. Al Powers, Naomi Fiel, and musician Bobby McFerrin (“Don’t Worry, Be Happy”).

An uplifting cinematic exploration of music and the mind, ALIVE INSIDE’s inspirational and emotional story left audiences humming, clapping and cheering at the 2014 Sundance Film Festival, where it won the Audience Award.’

Some people have to listen to music if medication falls short.

In some situations art can triumph over medicine.

 

 

Coming soon naked.

29 sep

Yesterday I got an email from an photographers agency if I wanted to do a casting for a famous brand. I worked together with them twice. Once biking, the second time running and the last time we joked that the third time had to be swimming. From suit, to training suit to bathing suit. But why not skip the bathing suit part and go naked? Or ‘semi-naked’ like they called it. I could wear my underpants which they would photoshop away like I was naked. In a day I could make as much as I do at the University of the Arts in a month.

I thanked for the honour  so you won’t see me naked on a poster with something like ‘coming soon’ in a shop near you. But maybe you want to see Mark Ruffalo naked. Mark Alan Ruffalo is an American actor (The Hulk), director, humanitarian, social activist and film producer. Mark unites with Robert Downey Jnr, Scarlett Johansson, James Franco, Julianne Moore and Don Cheadle to urge Americans to register to vote before the election on 8 November, if they do, Mark Ruffalo will appear naked in his next film.

So you wanna see some nudity?

 

 

 

The Why, How and What of Fred.

28 sep

theartofrelevance_cover

The Art of Relevance is the title of the book by Nina Simon. I got it from Emmeline from the Dordrechts Museum as a graduation gift.

Nina has been  working to make the entire text of The Art of Relevance available here for free, with a link to a few sample chapters so you can get a taste of the book.

In the book two cognitive scientist argue that there are two criteria that make information relevant.

  1. How likely that new information is to stimulate a positive cognitive effect– to yield new conclusions that matter to you
  2. How much effort is required to obtain and absorb that new information. The lower the effort, the higher the relevance.

One of the reasons I once entered the world of branding was that I was curious about how to influence people by making ideas for brands. And to know more about how the brain works I visited Fred van Raaij’s college about Laddering in 1993.

In 1993 laddering was a relatively new technique. It can be used to describe cognitive structures of individuals or groups (Reynolds and Gutman, 1984, 1988). In marketing it can be applied to describe the knowledge consumers have about a product or a brand by making the distinction between different end values, consequences and attributes.

The old version of Simon Sinek’s Golden Circle? A kind of Golden Structure of your brand.

Some examples of the old Why, How and What of Fred:

hierarchical_valuemap_movieshierarchical_valuemap_packedjuiceshierarchical_valuemap_trucks

Wanna know more?

 

 

 

The Art of Relevance

27 sep

The Art of Relevance is the title of the book by Nina Simon. I got it from Emmeline as a graduation gift. In the book two cognitive scientist argue that there are two criteria that make information relevant.

  1. How likely that new information is to stimulate a positive cognitive effect– to yield new conclusions that matter to you
  2. How much effort is required to obtain and absorb that new information. The lower the effort, the higher the relevance.

How relevant is this piece of information to you?

 

 

18+

26 sep

I’m reading a book by Gijsbert van der Wal, Wijd open ogen. (Wide open eyes. Pieces about art and the pleasure of looking). In the chapter I read yesterday there was this story about dutch artist Ewoud Broeksma (1957). Broeksma shows, in his ongoing serie Dubbelaars (Doubles), two pictures of the same male model. One with and one without clothes. It’s not that I’m curious about a naked man, I prefer women and one in particular laying naked just 2 meter and 80 centimeters above me, no it’s the contrast that makes me curious.

When I was a young boy we had this small magician shop in Dordrecht where they sold  magic glasses. I never believed it could be possible, putting your magic glasses on and see through the clothes of people. I never bought one. Maybe my curiousity about the work of Broeksma is fed by my decades long subconscious need to see people naked. I’m about to Google ‘Ewoud Broeksma Dubbelaars so if you are, or watching with 18-, it’s not my responsibility.

broeksma_skater

Want to see more…….or less?

Or just download the app….here

What’s the status quo?

25 sep

Some days ago a fan of my saying ‘De lucht is blauw. Het gras is groen. Ik ga wat doen.’ asked me for an English translation. I tried to translate it and this is the best I can do;

The grass is green.

The sky is blue.

I’m ready. Are you?

Driving home already in the dark in my old Alfa Romeo Spider the winter version came to me:

The sky is grey.

The grass is turning brown.

No reason to feel down.

The Master Hangover Medicine

24 sep

ofCOR’s

23 sep

ofcors-001

What is a dilemma? The first song that pops up in my mind is this:

A dilemma is a brain fight between two (or more) equally interesting or bad options.

Louis CK calls it a competition in your brain between ‘Ofcourse’ and ‘Maybe’:

I’m glad I’m not Louis’ nephew and take another bite of my oats with nuts.

This afternoon me and my fellow master in art education students will receive their master degree. After I was fired as Waterbakker in kindergarten I tried some universities but dropped out twice in the first year. Kabouter was in charge for years and years keeping me of track and out of Flow. Thanks to the trust of Gabrielle Kuiper and Thera Jonker I found my way in (art) education. Trying to balance my growing Knowledge (what I know X what I want X what I did X what I can) with new Challenges. It brought me to the Guggenheim, Venice, Milan and got me jobs at the Politecnico Master Strategic Design  and the Dordrechts Museum as museum educator. And don’t forget my intense friendship with Piet Mondriaan and my new friends at Het Landje in Rotterdam

So from today I will not turn my head I you call me ‘Cor’.

From today it’s Master of Arts Bernardus Cornelis Albertus Maria Noltee.

Also for you Sikko.

ofCOR’s…..

but maybe

 

Sorry you were saying?

22 sep

A year after my first post I printed my 364 stories and burned my ‘blog book’ together with Kabouter in a small coffin in a small church in Dordrecht.  My friend Anna Maria was there and she made this video:

My blog was gone and so was Kabouter. A year long I wrote and published before 7.00 am. I’m still writing, now killing my English Kabouter. I total I wrote about 1200 posts. Far less than the 2000 kabouters Anna Maria send me this week:

img_6245img_6247

The 2.000 apping Kabouters are part of ‘Sorry you were saying?’ by Bram Ellens (38) and depicts the individualization and the growing apathy of people through their mobile phone. I wonder what the message is on their mobile. I guess they are turning off the “Share my account information” button in their WhatsApp Settings.

Wanna know why and how?

Click here.

You have till next Sunday.

 

The Art of Relevance by coincidence.

21 sep

The last time technology amazed me was when I was watching a 360 U2 videoclip with my iPhone in a Google Cardboard. Buy one and download the app ‘Within’


That was some months ago. But yesterday technology amazed me again. I was reading The Art of Relevance by Nina Simon and had to translate some words. By coincidence I ticked the camera button in the Google Translate app and it started to scan a part of the page! 

By marking the scanned words I was able to translate the whole text. 

Maybe not for you, but for me quite a relevant discovery. What was your last discovery by mistake?